Our Team

Isabelle Vallée

STRATEGIST AND PRODUCER OF DIGITAL CONTENT

A graduate of Université de Montréal’s communications program, Isabelle worked for over 7 years in Montreal’s cultural milieu as marketing director for some of Canada’s biggest fashion events. Following the completion of numerous projects, in 2011 she launched her company Social Web, specializing in digital content strategy and production. Since then, she has directed and produced (and sometimes animated) several web mini-series, including “Portraits de chefs” and “Portraits gourmands”, projects developed for Tourisme Laval. She has also directed several commercials for film and the web, and signed multi-platform content campaigns for the City of Blainville, Boutiques Griffon, Place Ville Marie, TEDX Laval and many others.

Over the years, she has developed a rare expertise combining strategy, marketing, branding and social media to offer her clients turnkey services for all their digital marketing needs.

She is also the founder, writer and producer of the cultural blog lesbonsplans.ca, and with this platform has carried out numerous projects with tourism associations such as Tourisme Laval, Tourisme Basses-Laurentides, Tourisme Laurentides and Tourisme des Moulins, as well as collaborating with numerous cultural events and agrotourism businesses.

Sergio Mora

INDUSTRIAL DESIGNER

A graduate of Université de Montréal’s communications program, Isabelle worked for over 7 years in Montreal’s cultural milieu as marketing director for some of Canada’s biggest fashion events. Following the completion of a number of projects, in 2011 she launched her own company, Sergio, an industrial designer with degrees from Jorge Tadeo Lozano University and UQÀM, and extensive expertise in all aspects of the design and mass production process. Passionate about design and innovation, with over 18 years’ experience in the design field, he has extensive expertise in vehicle and furniture design. Considered a visionary of electric mobility and always highly motivated and adaptive, he constantly strives to broaden his technical and conceptual design knowledge base by studying emerging technologies and new design trends. In fact, he’s our industrial designer for your 3D product modeling.

AWARDS AND DISTINCTIONS :
Red Dot Design Awards 2018 – for Ski-doo snowboard rack (Düsseldorf- Germany).
The Good Design Awards 2017-2019 for the Oxygen helmet for snowmobilers.
New Colony Coffee 2008 Coffee cup design competition – 1st winner.

MÉLANIE APPADOO

MARKETING AND PROJECT MANAGEMENT CONSULTANT

With a bachelor’s degree in communications and events, Mélanie settled in Montreal in 2006 and became a marketing project manager for Journal Métro. With over 15 years’ experience, she created Chargés de projets À LOUER in 2018 to advise companies and organizations. She offers services in marketing strategy, event planning and decoration, and project management.

In recent years, she has led numerous activities for the Société des Sciences Vasculaires du Québec (SSVQ), and 3 editions of the Forum sur l’intégration for the Ministère de l’immigration, de la Francisation et de l’intégration du Québec.

Ermenegildo Conte

LIVESTREAMING & PODCAST PRODUCER + D.A.

A graduate of Marsan College in commercial photography, Gildo has over 37 years’ experience behind the lens as a photographer, cameraman and art director. He is a master of both visual and audio production. Always on the lookout for new technologies to offer cutting-edge quality productions, in recent years he has developed a unique live broadcasting service in Montreal in partnership with Social Web, broadcasting high-quality LIVE on Facebook and You Tube.

He has produced numerous events for TEDX Laval and TEDX Women Montreal, and is the instigator of the INCSPIRE.ca platform dedicated to showcasing local entrepreneurs.

Ismael Mossadeq

MOTION DESIGNER

A creative specializing in motion design, Ismael boasts impressive expertise in corporate, cultural and event videos, as well as in a wide range of animation for TV and cinema advertising. His style is always up-to-date, and he knows how to adapt to a client’s graphic style. Recently, he has contributed to motion design videos for the City of Blainville (3 campaigns to his credit), Boutiques Griffon, Brault & Martineau, the OSM, etc.

AWARDS AND DISTINCTIONS :

Finalist at GÉMEAUX 2023 Cat. Best Documentary Program or Series: AFRO-CANADA

Nominated at ADISQ 2020 Cat. Music Video of the Year: FOUKI – CIEL

Winner IDÉA 2020 – Bronze. Discipline: Digital & Technology: LA MAJEURE – SON SUR MESURE

Isabelle Jetté

PHOTOGRAPHER

Isabelle officially began her career in 2008. She completed her studies in photography at Cégep du Vieux Montréal and quickly set up her own business, after having accumulated some experience as a 2nd photographer and assistant during her studies (2005 to 2008). Her enthusiasm, her ability to adapt to situations and to put people at ease are among her greatest strengths. She is a sensitive, passionate and inquisitive person who enjoys discussing, understanding and creating according to a shared vision. She draws her strengths particularly from reportage-type photos; in highlighting company processes, demonstrating work in action, products in use, but what she prefers is the human side through it all. So she particularly enjoys creating image banks and personalized portraits, bringing out the values of a company or project.

AMONG HER GREAT SUCCESSES:
The En corps plus fort exhibition in 2018
The reportage project Au coeur de la crise – Centre intégré de santé et de services sociaux de Laval