Isabelle Vallée – Digital content producer and web series producer
A graduate of Université de Montréal’s communications program, Isabelle worked for over 7 years in Montreal’s cultural milieu as marketing director for some of Canada’s biggest fashion events. Following the completion of numerous projects, in 2011 she launched her company Social Web, specializing in digital content strategy and production
Over time, she has developed a rare expertise combining strategy, branding, marketing digital content and social media to offer her clients
A graduate of Université de Montréal’s communications program, Isabelle worked for over 7 years in Montreal’s cultural milieu as marketing director for some of Canada’s biggest fashion events (Montreal Fashion Week, Festival Mode & Design).
Following the completion of numerous projects, in 2011 she launched her company Social Web, specializing in strategy, digital content production and community management.
Since then, she has carried out numerous mandates to help local businesses define their online presence and digital content strategy (Place Ville Marie, Ville de Pointe-Claire, SDC du Vieux-Montréal, MRC Rivière-du-Nord, Musée Pointe-à-Callière, Technostrobe, Village des Valeurs, Collège Letendre, etc.).
Branding and online store
She has also helped a number of fine Quebec companies develop their online stores (MUJO, JudyDesign, Art Mural par Présentation Design, Phytolab, Création Delicia, Croisière Montréal), and assisted several SMEs in renewing their brand image and optimizing their web presence (Technostrobe, Semis Urbains, Grand Potager de Verdun, CTA Sherbrooke).
She is also founder, writer and producer of the cultural blog lesbonsplans.ca, and has carried out numerous projects with tourism associations such as Tourisme Laval, Tourisme Basses-Laurentides, Tourisme Laurentides and Tourisme des Moulins, as well as collaborating with numerous festivals, cultural events and agritourism businesses.
Community management and digital campaigns
With her expertise in event marketing, she has also helped numerous event producers manage their community and create their digital campaigns: Place Ville Marie, Fondation St-Hubert, Festival Laval en rires, Festival de la galette et des saveurs, Festival Diapason, Festival Mode & Design, FestivalOpéra des Grandes Laurentides and many others.
Video production and web series
Thanks to her expertise in video production, she has also directed and produced (and sometimes even hosted) several web series, including “Portraits de chefs” and “Portraits gourmands” developed for Tourisme Laval and TEDX Laval, as well as directing several commercials for cinema, including for Boutiques Griffon and the City of Blainville.
With her business partner Ermenegildo Conte of Cinequinox, Isabelle was also a pioneer in developing live broadcasting services on Facebook, collaborating on the production of interview series with Magazine Véro and ensuring the broadcast and production of live content for several events.
Over time, Isabelle has developed a rare expertise combining strategy, branding, digital marketing and social media to offer her customers the latest in content marketing. She has also surrounded herself with skilled professionals to offer her clients the very latest in content marketing.
Cultural involvement
Isabelle is also founder, editor and producer of the cultural blog lesbonsplans.ca, and has worked on numerous projects with tourism associations such as Tourisme Laval, Tourisme Basses-Laurentides, Tourisme Laurentides and Tourisme des Moulins, as well as collaborating with numerous festivals, cultural events and agrotourism businesses.
Do you have a concept or an idea for a web series you’d like to develop, or would you rather benefit from strategic coaching to define or launch your online brand?
Contact Isabelle and her team!
Let’s talk about your project!