New brand identity for FQSA’s social medias

The Federation of Quebec Alzheimer Societies is an organization that represents, supports and defends the rights of the 170,000 Quebecers living with Alzheimer’s disease or another neurocognitive disorder, recently contacted Social Web to refresh its online branding. In order to better communicate and perform on social networks (Facebook, Instagram (story and REEL) and Linkedin), the FQSA commissioned Social Web to create a new visual signature (following the Canadian Federation’s guidelines) that is more easily recognizable, more modern and puts the emphasis on people (while remaining informative).As a result, different canvases were created to accommodate different types of publication and to cover the organization’s various campaigns. Everything was created using Canva, so that the communications team could adapt the content themselves.

OBJECTIVES FOR THIS MANDATE:

Develop a new signature for the organization’s social media (while respecting the parent company’s brand guide)
Create easy-to-edit templates with Canva
Highlighting the organization’s spokesperson

SERVICES FOR THIS MANDATE :

Graphic Design
Creating canvas for social media

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